Prior to its participation in the E-Mediat program, the grassroots organization Umm Al Lulu Society in the rural area of Sakhra, Ajloun, had no knowledge or experience using social media tools except for the occasional e-mail. Since that time, Sumaya Ali Salim Mumani, the organization’s founder, has made impressive advances in leveraging new media tools to promote her activities, so much so that she has received an invitation from USAID to submit a proposal for funding. The organization also received funding from Queen Rania’s office for training on how to use social media to support local tourism.
The organization focuses on empowering women economically and socially, and highlighting their role in elections. It encourages parents to educate girls, and stresses the importance of vocational training for women. Umm Al Lulu is also working on integrating the disabled into society through training and education.
Since its participation in E-Mediat, the organization is now connecting with groups working on similar issues in other countries, such as Egypt, the Palestinian territories, Kuwait and the U.A.E. embassy in Jordan to exchange ideas and support. The organization was particularly excited to have the Jordanian King and Queen become fans of its Facebook page in November. Currently, the organization is training women to use Facebook, Twitter, YouTube, and blogs. It also offers training on video use to publish the activities of the organization, market products and spread awareness about breast cancer.
“I would like to thank E-Mediat Jordan because the training I received made me stand out in my governorate, in my work and I achieved a lot of success,” expressed Sumaya. “I also published my organization’s success stories for everyone to see and comment on and gained the trust of the supporters,” she continued.