Workshops

Workshop #1

New Media Overview and Strategic Planning

The first workshop in the E-Mediat program provides an overview of social media and examples of how to use it effectively for the NGOs. The participating NGOs are taught how to develop a framework for creating a social media strategy plan are provided coaching on the implementation of these plans.

• Day 1:
  Introduction to social media for civil society and networked NGOs: Principles of best practices in social media
• Day 2:
  Creating your social media strategy plan
• Day 3:
  Coaching in small groups and one-on-one for NGOs and CSOs

Workshop #2

Websites and Blogs

This workshop teaches techniques and tools for scanning and listening on social media channels, including how to set up and use a simple listening dashboard. The second part of the workshops focuses on how to improve an existing web presence and/or setting up a blog and/or website, so they serve as an online home base for the NGO and links to the social media strategy plan.

• Day 1:
  Listening, security, and privacy
• Day 2:
  Strategic internet presence: Blogs and/or websites

Workshop #3

Social Networks and Online Communities

Participants learn how to use Facebook and Twitter and incorporate these tools to their social media strategy plan. The workshop focuses on practical application of these tools with hands-on time and shoulder-to-shoulder learning.

• Day 1:
  Social networks and online communities for civic activism and engagement
• Day 2:
  Social networks and online communities needs assessment and planning

Workshop #4

Digital Film and Activism

This hands-on workshop teaches participants how to use storytelling principles to create compelling videos that can be part of a content strategy for a blog, website, or Facebook. Participants learn how to use simple video tools including FLIP camera, editing software, and YouTube.

• Day 1:
  Digital film production
• Day 2:
  Editing digital films and broadcasting your message

Workshop #5

Text Messaging and Civic Engagement

The final workshop in the E-Mediat program provides an overview of mobile tools and the mobile generation and how to use the tools as an effective outreach resource. As the last workshop, participants have the opportunity to showcase their social media strategy plans and share what they have learned.

• Day 1:
  Text message campaigns and the mobile generation, uploading audio and video content
• Day 2:
  Strategic Plan implementation follow-up and shoulder to shoulder learning and practical applications